The new slogan for the city is "Make Your Homeport St. Clair Shores," submitted by Karen Fleming.
The winning slogan was selected from 264 submissions by 90 residents submitted during the .
As the winner of the branding competition, Fleming will receive a starring role in the city’s online Video Tourbook as well as a family pass for a year to the and a family membership to the .
"It was very encouraging to review all of the positive feelings the slogan contestants have for our great City. After brief discussion, the Commissioners agreed that it was critical to select a slogan which focused on what is unique about St. Clair Shores and that, is our beautiful Lake St. Clair," commissioner Diana Rascano wrote in an email. "The slogan we selected, "Make your homeport St.Clair Shores", speaks to businesses, residents, and visitors. A port is a destination point, a stop along a shoreline, a place where business transpires, and a place people often associated with water and relaxation."
Fleming's slogan will replace the current slogan, "This is MY City…St. Clair Shores, MI …a GREAT place to call home" on the marketing materials, municipal Facebook page and other publications for potential businesses and residents.