This winter has been a challenge for the staff at .
Traditionally, the change in seasons meant extra business as anglers purchase augers, shanties and other gear needed to head out on frozen canals and lakes.
But the big freeze never came, which hurt business.
Dan Chimelak, co-owner of Lakeside Fishing, said business was down as much as 90 percent this winter.
"In 35 years I've never seen it like this," co-owner Veronica Pinto added.
To assist the iconic business on Jefferson, members of the Lake St. Clair Walleye Association have planned a "cash mob" for 5-7 p.m. today at the store. Members of the association, and all anglers, are encouraged to stop by the store and spend $20 (or more as Chimelak joked).
A "cash mob" is similar to a dance flash mob, but instead of performing choreographed moves, participants shop. A similar event was held in February at
Lakeside also is having some specials including:
- 10 percent off jigs for walleye.
- Free monofilament line with the purchase of a new rod and reel.
- 10 percent off perch fishing rigs.
- 15 percent off ice fishing equipment.
- In-store specials.